Web Survey Bibliography
Title Optimizing open-ended questions in online questionnaires for measuring price perception and willingness to pay
Author Melles, T., Ellers, G.
Year 2006
Access date 21.09.2006
Abstract Open methods for the measurement of willingness to pay, like van Westendorp method, represent a sensible replenishment of the method portfolio. They avoid some of the systematic effects and artefacts other methods are threatened by. While open question formats usually are unproblematic used in telephone and personal interviews, conducting online-surveys open questions can lead to higher drop-out or click-through rates. Conduction pricing studies intended to discover statistically small effects in order to determine optimal pricing, the problems associated with open questions are especially disadvantageous. For this kind of research rather large sample sizes are necessary for which the number of cases can be highly affected by drop-out and click-through effects. To this moment there does neither exist a quantification of these effects necessary to determine accurate sample sizes, nor do we know about the premises and effects that can be influenced to reduce drop-out and click through effects. With this background we conducted a survey in an Online-Access-Panel. Different design aspects of the entry forms (size, position) and the kind of entry (forced, unforced) were systematically varied and their effects on drop-out and click-through effects assessed. In addition, several subjective measures (e.g. the felt difficulty of the task) were included for statistical control. Taken the results, best-practice recommendations for the conduction of online-pricing surveys will be derived and their possibility of implementation will be illustrated.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
Web survey bibliography - 2006 (98)
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- Dutch Online Panel Comparison Study (NOPVO); 2006; R. van Ossenbruggen; T. Vonk; P. Willems
- Migration Watch: an Internet survey to monitor spring migration in Britain and Ireland; 2006; Baillie, S. R., Balmer, D. E., Downie, I. S., Wright, K. H. M.
- Substance use and sexual behaviours of Japanese men who have sex with men: A nationwide internet survey...; 2006; Hidaka, Y., Ichikawa, S., Koyano, J., Urao, M., Yasuo, T., Kimura, H., Kihara, M., Ono-Kihara, M.
- Telephone versus Face-to-Face Interviewing: Mode Effects on Data Quality and Likely Causes. Report...; 2006; Jaeckle, A., Lynn, P., Roberts, C.,
- DADOS-Survey: an open-source application for CHERRIES-compliant Web surveys; 2006; Shah, A., Jacobs, D. O., Martins, H., Harker, M., Menezes, A., Harker, M., McCready, M., Pietrobon,...
- Snowball Sampling ; 2006; Berg, S.
- Introduction nonresponse bias in household surveys ; 2006; Singer, E.
- Essential Steps for Web Surveys: A Guide to Designing, Administering and Utilizing Web Surveys for University...; 2006; Cheskis-Gold, R., Loescher, R., Shepard-Rabadam, E., Carroll, B.
- Don't make me think: a common sense approach to web usability; 2006; Krug, S.
- The use of an Internet-based Ask the Doctor Service involving family physicians: evaluation by a web...; 2006; Umefjord, G., Hamberg, K., Malker, H., Petersson, G.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.
- Oversurveying: Causes, Consequences, and Cures; 2006; Weiner, S. P., Dalessio, A. T.
- Online Reporting: Real Time, Real Impact, Real Opportunities ; 2006; Barbera, K. M., Young, S.
- Online Surveys: Critical Issues in Using the Web to Conduct Surveys; 2006; Fenlason, K., Suckow-Zimberg, K.
- Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications; 2006; Kraut, A. I.
- Survey Methodology; 2006; Nusser, S. M.
- Web-based survey techniques. A synthesis of Transit practice; 2006
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- Understanding people. Sample matching; 2006; Rivers, D.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- The internet response method: Impact on the Canadian Census of population data; 2006; Roy, L., Laroche, D.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Statistics for real-life sample surveys: non-simple-random samples and weighted data; 2006; Dorofeev, S., Grant, P.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Optimizing quality in the use of web-based and computer based testing for personnel selection; 2006; Hornke, L. F., Kersting, M.
- Online marketing research; 2006; Miller, J.
- Need for high quality auxiliary data service for improving the quality of editing and imputation...; 2006; Laaksonen, S.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Introduction to the Special Issue on the ITC - Guidelines on Computer-Based and Internet-Delivered Testing...; 2006; Coyne, I., Bartram, D.
- International Guidelines on Computer-Based and Internet-Delivered Testing; 2006
- How successful I am depends on what number I get: The effects of numerical scale labels and need for...; 2006; Yan, T.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.
- Assessing Panel Bias in the Knowledge Networks Panel: Updated Results from 2005 Research ; 2006; Pineau, V., Nukulkij, P., Tang, X.
- A Critical Assessment of Online Survey Tools; 2006; Marra, R. M., Bogue, B.
- A dynamic technique for conducting online survey-based research; 2006; Bonometti, R. J., Tang, J.
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.
- Online community survey: an effectiveness measure for revealing citizen preferences in their role as...; 2006; Martin Juanil, D., Ismail, M.
- Blaise – Alive and kicking for 20 years; 2006; Bethlehem, J., Hofman, L.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.